Amtrak came to us initially wanting to showcase the sustainability of riding a train over flying or driving. As that conversation developed it quickly became apparent that our ultimate goal was to get people who are unfamiliar with where they can go with Amtrak to see the possibilities. While my co-worker was assigned to this page and built what you see out in entirety, I developed an initial mock for the client to review and sign off on as we were switching directions a bit to help ease my co-workers workload. I showcased the hero area, two example interactions, and a closing CTA. Which upon immediate approval assisted my co-worker by saving initial design time.
Winner of the AZIMA Excellence Award