BLOCK ADVISORS
In 2025 Block Advisors (subsidiary of H&R Block) wanted to revisit a page created for them in 2022. By updating the branding to Block Advisors 2025 branding, rewriting state tax facts to reflect the new year and reworking the page to be more concise we created a more visually intuitive page for users with an equally easy-to-navigate mobile state by state section.
To promote Block Advisors as a small business's answer to navigating taxes, a Showcase Article paired with a USA Today produced video was created. This helped to humanize taxes by highlighting a small business and how they found help by using Block Advisors.