BRAND TRUST
To gain awareness of a recent study that published backing that fresh dog food does extend a dogs life, The Farmers Dog came to us wanting to create an intuitive, native-branded Branded Content Page informing the public of the study results in an easy-to-digest form.
The page flows from a native-USA Today brand style into a slight shift towards The Farmers Dog colors as the content shifts from the study results to offering The Farmers Dog as a solution to their pet food needs. This helped to create less abandonment of the page and keep users engaged with the content longer with a higher attention seconds KPI.
NATIVE USA TODAY STYLE
To avoid user abandonment, a native USA Today style is helpful to keep users feeling like they're still at home and not in an advertisement.
AI IMAGE GENERATION
To visually tell a side by side comparison between kibble and fresh dog food a food bowl divided in two was created with Adobe Firefly.
INTERACTIVE STORYTELLING
To allow users to easily digest the entire history of dog food a simple horizontal timeline was utilized offering the user an option to read more if they choose instead of overwhelming the user.
UNIQUE CLOSING CTA
Transparency on where you're sending a user is beneficial to create trust.