Handlettering means starting from sketching and slowly perfecting that lettering into a digital type (through Illustrator) focusing on which areas to perfect, and which areas to keep it's imperfections.
The following is an example of my process of handlettering, for a revised version of "Record Store Day" (for my own entertainment), along with other finished handlettered designs. All finalized vector products are built 100% by hand using only the pen tool and a close eye to perfect curves.
A fake idea for a bar in LA that has a modern vibe, yet leaves you a bit spacey....
What started as a hope that the band The Murrays would play for a wedding reception, ended up as a baseball inspired handlettered screen to be showcased behind the band. (colors provided by the married couple).