COMMUNITY AWARENESS
Zoll is a leader in AED advancement. Using Pro-Football player Damar Hamlin (who suffered an SCA - Sudden Cardiac Arrest - and survived thanks to the availability of a Zoll AED) as a spokesperson, Zoll is now working to empower people to feel more confident in helping to save a life and work with their communities to have AED's more accessible.
CTA WITHIN INTRO FOR CLICKTHROUGH KPI
When a clients main KPI is clickthroughs we opt to include a clear CTA as a button within the intro of a webpage.
INTERACTIVE CONTENT TO INCREASE USER ENGAGEMENT
To give increase retention interactive content is utilized to ensure the message is getting across to the user.
CLEAR STEPS FOR SERIOUS CONTENT
To ensure users have a takeaway of what they can do to help someone in crises a simplified three-step guide is offered to easily digest of content.
TRANSPARENCY
To garner trust between users and clients a clear and transparent CTA is used to ensure the user knows exactly what action they are being asked to take, and what they will get in return.