Winona Foods is a cheese house in Wisconsin. They were looking to gain recognition of their brand as a knowledgeable, local, authentic cheese company. While they had many people in the area unknowingly eating their cheese on a regular basis,
few knew where it came from.

We came up with the idea of a "Cheese Board" where they would feature a cheese each month, showcase a local employee who helps to make that cheese and push people to "Respect the Wedge" by submitting their own recipes highlighting that cheese.
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