Lakelands is an area known to locals around Greenville, South Carolina. The local newspaper tasked me with coming up with three separate magazine styles to push out to the community and people traveling through. I wanted to keep things clean and easy to skim through with still gathering relevant information if you were picking one up without knowing anything about the area.
SO Lakelands is a quarterly publication, developed to encompass the food, nightlife, events and such that the area has to offer.
Lakelands Outdoors is a quarterly publication, developed to promote the outdoors activities of hunting & fishing geared towards both men and women.
Lakelands Bride is a yearly publication, developed to promote what a great place the Lakelands is to have your wedding, offering tips, timelines, locations and photo-heavy spreads.