DAF GIVING 360
DAFgiving360 is a product from Charles Schwab that offers alternate ways to donate money tax free such as working with your financial advisor to transfer money from your investment account to a Donor Advised Fund to then give to charities.
Targeting both wealthy people and Financial Advisors our goal was to make clear the advantages of a DAF account and offer the DAFgiving360 product as a solution. In such a rigid information gathering site animation and interaction should only be used when it aides the content and not used just because you can. By using clean, upscale typefaces, minimal animation and recognizable interactions the design helps guide the user to the information they need - a great example of design helping content, not the other way around.
Targeting both wealthy people and Financial Advisors our goal was to make clear the advantages of a DAF account and offer the DAFgiving360 product as a solution. In such a rigid information gathering site animation and interaction should only be used when it aides the content and not used just because you can. By using clean, upscale typefaces, minimal animation and recognizable interactions the design helps guide the user to the information they need - a great example of design helping content, not the other way around.