Diageo is a liquor distributor in the US, with a large portfolio. To help gain this RFP two interactive webpages were built showcasing how Diagio could better position themselves as a place to promote their many brands by pointing people to where they can buy the product locally based on geotargeting. First an interactive gift guide was created focusing on one of their brands, with the intention that the products in the gift box would be swapped out depending on the liquor that was being promoted. Second, a recipe interactive was created allowing users to get creative in finding cocktails and liquors to enjoy in new ways.
Gift Guide Interactive