H&R Block returned to us for tax season in 2023 to position themselves as the go-to advisors for small business entrepreneurs. While initially requesting this piece to focus on a map with interactions for each state, we worked with them to pivot to an interactive that would keep our mobile users front of mind. We executed an interactive area where users (who already know where their stat is geographically) could find a fact about their own state, and utilized a map graphic for the fastest growing cities section as users may not know geographically where these up-and-coming locations are.
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