This location of Kincaid Home Furnishings is located in New Jersey. They had recently undergone a store name change and joined the Kincaid Franchise. Needing to stick with current Kincaid branding while also livening that up for recognizability, some lighter green and blues were added with strong modernly kerned headlines. This visually relayed the rustic hand-crafted furniture that Kincaid is known for while also modernizing the brand the showcasing their vast array of products and upholstery options in varying product shots.
I begin every project with an analysis of current branding of the company with additions of my own to organize my (sometimes chaotic) thoughts as a designer. Further below you will see several newsprint advertisings that were built for the client.
Newsprint - Full Page
Newsprint - Full Page
Newsprint - Quarter Page