LIGHTLIFE
Lightlife came to us requesting to build a spec branded content interactive page that would position them as the plant-based meat alternative that you know what's in it's products. After further research on our end, Lightlife's product ingredients were actually pretty un-recognizable to the average consumer.
Instead we positioned them as a product that can help you make a transition to eating in a way that reflects your ethics, morals, and priorities. Offering recipes for each meal of the day promotes the idea that whether the user is looking to replace one meal a day, one meal a week or every meal, Lightlife has the products to help you work into that new lifestyle.
