![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/85f77bc2-8115-436d-8f73-61b881fc8ab0_rw_1920.png?h=95d98b8e334c580c1437735211df227e)
Linq Midtown is an apartment complex in Sacramento, CA. As a faux client I wanted to work through what I would do to better their brand, compared to what they are currently doing. Again, this is a side project for fun and exploration, not an actual project or client.
Starting with their logo, I wanted to brighten things up and give them more of a modern, fun, trendy looking logo to better reflect the apartment complex itself with its fun amenities, and trendy location.
I then further worked through a printed piece and a full website UI to show how their brand could better target their potential residents.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/7de96836-c058-4201-8251-025654e160f2_rw_1200.png?h=437b5bdc24bae13caa4edfb4743cf9c1)
Linq Midtown Final Logo
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/dcba0c4f-6c22-4553-889c-ed41bdb1b082_rw_1200.png?h=55b59a653ef8503a0db3524e93ba6072)
Final Logo Alternate Layouts / Colors
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/96c512a8-e5dc-4497-b37f-80963b46efea_rw_1920.png?h=5a899b870f3f1869fa918557f0b745e1)
Linq Midtown Alternate Logo Ideas
Desktop Website UI
Mobile Website UI
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/9a6eea3b-48ee-42ef-851e-7d4d423822ee_rw_1920.png?h=c3f0ae02af347515b7edc0dc400b8859)
Brochure Outside (panels listed from left to right : Inside Flap, Back Panel, Front Cover)
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/6028e64d-60a9-42d3-b15e-5e789df3ee15_rw_1920.png?h=f2fcdb65df210bd0b112c6eb0731e5ac)
Brochure Inside Spread