META / WHATSAPP
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WhatsApp (and parent company Meta) were looking to promote their messaging platform as a solution to the ever-growing fight for privacy online. To gain better awareness of how WhatsApp focuses on giving users the choice to own their privacy when messaging a Branded Content page was created relaying the widespread use, history, technology, and features of WhatsApp.
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To focus on the arena of the holidays, an additional Branded Content page was created to help users understand what to do - and more importantly what not to do - when shopping and chatting online. By creating a more trusted view of WhatsApp and their protection of privacy, users find themselves knowing and understanding what the platform can do to help keep them safe this holiday season.