META / WHATSAPP
WhatsApp (and parent company Meta) were looking to promote their messaging platform as a solution to the ever-growing fight for privacy online. To gain better awareness of how WhatsApp focuses on giving users the choice to own their privacy when messaging a Branded Content page was created relaying the widespread use, history, technology, and features of WhatsApp.
To focus on the arena of the holidays, an additional Branded Content page was created to help users understand what to do - and more importantly what not to do - when shopping and chatting online. By creating a more trusted view of WhatsApp and their protection of privacy, users find themselves knowing and understanding what the platform can do to help keep them safe this holiday season.