MT. WASHINGTON VALLEY
Mt. Washington Valley Chamber of Commerce came to us looking for a way to promote their tourism while also reminding people to respect Mother Nature.
In the start of the 2020 pandemic MWV saw a much appreciated jump in tourism, but also saw an increase in littering and general disrespect for the land (presumably due to new-found nature lovers and their lack of knowledge to conserve.
Two concepts were developed to achieve this with varying degrees of humor in place. The first to promote the beautiful land through imagery and ask those visiting to treat it as their own home via the REC acronym and a cheeky disclaimer. The second set of ads use over-the-top headlines paired with the common style of park icons to get people's attention and make an impression to be better stewards of mother nature.
