PJ Fitzpatrick is a roofing company in Delaware. They came armed with a strong desire to differentiate themselves from the competition that they felt was commonly using similar advertising as them. Our solution was to develop series print campaigns to reinforce their brand and pull from a more strongly yellow/blue color palette than their usual (and their competitions) green palette.
I begin every project with an analysis of current branding of the company with additions of my own to organize my (sometimes chaotic) thoughts as a designer. Further below you will see several XXXXXXXXX that was built for the client.
Newsprint - Full Page Adscape
Newsprint - Half Page Adscape
Newsprint - Page 1 Half Page Vertical (Outside Right Read)
Newsprint - Page 2 Half Page Vertical (Outside Right Read)
Newsprint - Page 3 Half Page Vertical (Outside Right Read)