![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/3d5920df-e71b-4064-bcc4-b641784faae6_rw_1200.png?h=779bdcd453cbcd5c98ecd0b7ab7315e4)
Radiant Complexions is a Des Moines, Iowa based dermatology clinic, looking for both an update to their logo, and a new advertising campaign. The current logo was an acronym of RC set in a Times New Roman, with a sketch illustration of a profile of a woman to the left of it, only available in a horizontal version. Ads were focusing on doctor photos and not the customer enjoying their flawless skin.
A new modern logo was developed, with the illustration removed and a bright, cheerful ad campaign was developed focusing on teenagers (riding themselves of acne), middle-aged women (smoothing wrinkles) and elderly (removing age blemishes.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/7918e3a9-a7ba-4047-900a-694db83fd597_rw_1920.png?h=6e6b2a86b126e9ae8af7d2aa17780125)
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/ba9a8774-bfcc-49cd-b8db-31933bb48f86_rw_3840.png?h=e374224d7656e7e8ac1d85f78b43177a)
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/2bd79fb9-39af-464e-b1ef-b0d8446bc270_rw_3840.png?h=9a8086e27f6dadd465c72a25081b9668)
Logo options presented.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/4e49b97d-b9e4-43e9-b479-bf3d195cd276_rw_1920.png?h=9b48764079d25c8a8ead6df4fd9a6a41)
Direct Mailer Front (focusing on the Senior Women Target).
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/5b96cb32-45b8-4e9c-8cca-edd405af33bb_rw_1920.png?h=49184a2dfcae1ef1830fa74fd337f05f)
Direct Mailer Back.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/55cc1a11-ee6f-400d-8391-6dd9fa8c4713_rw_1920.png?h=085a0bd837d30d24e7216ddfb9471e96)
Newsprint Half Page focusing on Middle Aged Women Target.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/0edcaf3f-9f80-4e5f-aeaf-62b6dc622fb4_rw_3840.png?h=a99181b8d5a1f1695accaaaa5a6a4e95)
Poster advertising for the local skywalk (focusing on the middle-aged target market).
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/2fb6af66-18dc-4490-90c4-a9312369f166_rw_1920.png?h=9ef19c2942ce5de1df313fbdce1fe0ff)
Newsprint Quarter Page focusing on the teenage target market.