RITZ
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/74e184a3-3244-4d4a-898e-840a2c120094_rw_1920.png?h=0a0fc44160825022cfdf288b0ffd75e8)
Jack Daniels put out an RFP for advertising pieces, and we answered. Adding to multiple other creatives proposed to JD, I was personally responsible for creating two spec branded content pieces to promote the JD BBQ sauce line. First there is a Hub (below) that serves as sort of a USAT landing page for all the branded content pieces we feel would work will to promote their brand. Offering articles, videos, quiz's in a templated and growing page, this portrays the familiar JD style with added flair.
Secondly, we also dove into what one of those specific pieces would mock up as - the quiz. Giving users more interaction to keep them engaged with the material and better understand the flavors of American BBQ, and JD BBQ sauces specifically.
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/8972d6cb-4011-42ed-8468-cee577dda6f9_rw_3840.png?h=8baba7d1c03883e6d65dad239c29494e)
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/07810698-6135-409e-9649-da3a16a9a519_rw_3840.png?h=e16bb15d9c9c0cdeafb0c41ebea227aa)