Jack Daniels put out an RFP for advertising pieces, and we answered. Adding to multiple other creatives proposed to JD, I was personally responsible for creating two spec branded content pieces to promote the JD BBQ sauce line. First there is a Hub (below) that serves as sort of a USAT landing page for all the branded content pieces we feel would work will to promote their brand. Offering articles, videos, quiz's in a templated and growing page, this portrays the familiar JD style with added flair.
Secondly, we also dove into what one of those specific pieces would mock up as - the quiz. Giving users more interaction to keep them engaged with the material and better understand the flavors of American BBQ, and JD BBQ sauces specifically.