STORYTELLING
The Pfizer Foundation works with local communities to help lessen health disparities in underprivileged areas. A testimonial video was shot by USA Today, then built into a storytelling article, showcasing the doctors and nurses in the Mississippi Delta, the challenges they face, and how the Pfizer Foundation has helped them bridge the gap.
SCANNABLE CONTENT
Without knowing what atmosphere a user will be in when they encounter the page, we always offer both a video story and a typeset story in case they're on public transit and forgot their ear buds. Meeting users where they are.
EASILY DIGESTIBLE CONTENT
Design shouldn't show off when the story is the focus of the product. A clean design with subtle, but ample hierarchy keeps the attention on the characters in the story and doesn't let design get in the way of the message. .