THE FARMERS DOG
To gain awareness of a recent study that published backing that fresh dog food does extend a dogs life, The Farmers Dog came to us wanting to create an intuitive, native-branded Branded Content Page informing the public of the study results in an easy-to-digest form.
The page flows from a native-USA Today brand style into a slight shift towards The Farmers Dog colors as the content shifts from the study results to offering The Farmers Dog as a solution to their pet food needs. This helped to create less abandonment of the page and keep users engaged with the content longer with a higher attention seconds KPI.