USA TODAY
While working for Gannett / USA Today our sales team came to us with an interesting cross marketing promotion idea. The USAT team would promote a "year in review" sort of tally of all of USAT's poles that it creates throughout a year and then offer that to be promoted by a company that was deemed the winner on that pole (this is why we see a placeholder "logo here" icon at the top of these pages. To further visualize how this journey would play out, we created a set of digital ads showing how these poles would work within the ads themselves.
Digital Ad Set with Interactive Polling
Interactive "Year In Review" Webpage of Polling Results
Back to Top