USA TODAY
![](https://cdn.myportfolio.com/b9880a4f3e8ef193bcf7858047464a21/48ef2291-5750-41e5-a436-6e9abf64db4b_rw_1920.png?h=3ff8e497549f4c24fb752679b2af0d79)
While working for Gannett / USA Today our sales team came to us with an interesting cross marketing promotion idea. The USAT team would promote a "year in review" sort of tally of all of USAT's poles that it creates throughout a year and then offer that to be promoted by a company that was deemed the winner on that pole (this is why we see a placeholder "logo here" icon at the top of these pages. To further visualize how this journey would play out, we created a set of digital ads showing how these poles would work within the ads themselves.
Digital Ad Set with Interactive Polling
Interactive "Year In Review" Webpage of Polling Results