While working for Gannett / USA Today our sales team came to us with an interesting cross marketing promotion idea. The USAT team would promote a "year in review" sort of tally of all of USAT's poles that it creates throughout a year and then offer that to be promoted by a company that was deemed the winner on that pole (this is why we see a placeholder "logo here" icon at the top of these pages. To further visualize how this journey would play out, we created a set of digital ads showing how these poles would work within the ads themselves.
Digital Ad Set with Interactive Polling
Interactive "Year In Review" Webpage of Polling Results