VERIZON
To help showcase their holiday offers Verizon came to us asking for a USA Today branded Interactive Holiday Gift Guide. The catch - they would be changing the offers halfway through the flight of the campaign, needed the page live within two weeks, and wouldn't know the products for a week.
To creatively problem solve this situation, we offered them a sort of 2 for 1 deal where they would get a simple article listicle for the first half of the offers, while we started to build the more time consuming interactive for the second set. Bonus! They also get a A / B test across two different USA Today products.
To creatively problem solve this situation, we offered them a sort of 2 for 1 deal where they would get a simple article listicle for the first half of the offers, while we started to build the more time consuming interactive for the second set. Bonus! They also get a A / B test across two different USA Today products.